กระดาษแนวตั้ง
พิมพ์
  
  
  
  
  
 
 
Patchara Tantiprabha, Ph.D.
Associate Professor
Department of Marketing
Chiang Mai University Business School (CMUBS)
Email : patchara.t@cmu.ac.th
ACADEMIC BACKGROUND
Ph.D. New Mexico State Universiy, USA. Marketing, 1998.
M.B.A. Chulalongkorn University, Thailand. Business Administration, 1986.
B.A. First Class Honors, Chiang Mai University, Thailand. Accounting, 1984.
  
TEACHING
DOCTORAL
Advanced Theory in Marketing 1;
MASTERS
Essentials of Marketing Research in Digital Age; Consumer Psychology; Marketing Management; Principles of Marketing; Marketing Research; Consumer Behavior; Distribution Channels Strategy; Selected Topics in Marketing; Academic Literature Writing in Marketing; Independent Study;
BACHELORS
Marketing Principles; Buyer Behavior; Product and Pricing; Pricing Strategy; Seminar in Marketing;
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CONSULTANCY & SERVICES
PUBLICATIONS
ARTICLES IN JOURNALS
ARTICLES IN PROCEEDING
BOOKS, MONOGRAPHS
CHAPTERS, CASES
CONFERENCE PRESENTATIONS
GRANTS & GIFTS