AccBA Data Center (AASCB)

Ek Bunchua, M.Sc.

Associate Dean

Assistant Professor

Department of Marketing

Chiang Mai University Business School (CMUBS)

Email : ek.bunchua@cmu.ac.th

ACADEMIC BACKGROUND

M.Sc. Thammasat University, Thailand. Marketing, 2000.

B.A. Thammasat University, Thailand. Japanese, 1994.

TEACHING

DOCTORAL

MASTERS

Project Management and Feasibility; Principles of Operations Management for Productivity and Qualily; Essentials of Marketing and Marketing Strategy in Digital Age; Essentials of Organization, Management and Operations Management for Marketer; Essentials of Marketing Research in Digital Age; Statistics for Marketing Research; Data Visualization in Marketing; Marketing Fundamentals and Business Environment; Marketing Management; Principles of Marketing; Strategic Marketing Management; Marketing Analytics; Designing and Managing Customer Data Platform; Online Social Media Marketing; Search Engine Marketing; Site Visit; Marketing Simulation Game; Customer Relationship Management; Business Marketing; Digital Marketing;

BACHELORS

Smart Consumer; Business Site Visit for Marketing; Marketing Principles; Principles of Marketing Research; Marketing Analytics; Hospitality Service Marketing; Customer Relationship Management; Marketing for Entrepreneurs;